How do you get AI to mention your brand? The key factors in GEO

GEO is about getting AI platforms to mention your brand, whether that is ChatGPT, Gemini, Google AI Mode, or another service. In my experience, the key factors are not complicated. At the heart of it are two things: how widely your brand is discussed and how much useful information is available about it.

More diverse discussion creates more opportunities for visibility

Compared with SEO, GEO places more emphasis on discussion outside your own website. Today’s AI systems draw on information from across the web. Having your brand discussed in more places can therefore improve its chances of appearing in an answer, especially on websites and forums that already attract substantial attention. Here are the channels you should be developing:

1. Social media: Facebook, Instagram, Threads, X, YouTube, TikTok, LinkedIn, Xiaohongshu, Pinterest, and others. Identify the platforms that make sense in your market and build a presence with clear brand information. This creates more opportunities for people to discover you.
2. Industry forums and discussion boards: healthcare, beauty, pets, parenting, food, travel—almost every field has communities where people discuss it. These may be social media communities, independent forums, or review websites. Your brand should be present in relevant spaces. Participating actively helps increase its visibility.
3. Respected voices in your field: relevant creators, news outlets, and expert blogs can also help increase AI mentions. Look for opportunities through partnerships, contributed articles, or paid placements to have your brand featured in these channels.

Building more opportunities for your brand to appear can support visibility and sales while also helping with AI mentions. There is one important detail, though: keep your brand information consistent across every channel, especially identifying details such as your name, address, phone number, and opening hours. If older information conflicts with your current details, it may make your brand harder for AI systems to identify and reduce its chances of appearing.

Richer information gives AI more to work with

This is similar to SEO. Whether your main presence is a website or a social account, more complete and useful information makes it a stronger resource. AI platforms also frequently cite expert knowledge in their answers. If your brand is associated with that knowledge, it creates more opportunities for AI to mention it.

The familiar SEO principle that content matters still applies in the AI era. Creating valuable content remains one of the most direct ways to improve organic visibility.

If you need a tool to track brand mentions and citations across AI platforms, take a look at Marketing Cat, the marketing assistant built by Procrustes.