How do HTTP and HTTPS work, and how do they differ?
HTTP and HTTPS both let browsers and website servers exchange data through requests and responses. The key difference is that HTTPS adds encryption and authentication, while HTTP itself does not encrypt data. Choosing HTTPS is therefore about more than adding a letter to a URL: it helps reduce the risk of transmitted content being intercepted or altered. This is especially important for websites that handle login passwords or payment information. Even for sites that simply provide content to read, protecting the integrity of data in transit has value.
HTTP: Delivers web pages but does not protect data in transit
When you open an HTTP web page, the browser first sends a request to the server. The request travels across the network to the server, which processes it and sends back the page content. The browser then receives and displays that content. Web resources such as HTML and images are retrieved through these requests and responses.
The problem is not that HTTP cannot handle communication, but that it provides no encryption of its own. A third party able to monitor or intercept the transmission may be able to read the information or even modify the content. For example, if login details are sent over unencrypted HTTP, the password could be exposed to someone monitoring the network.
- HTTP URLs begin with http://, and the default port is 80.
- HTTPS URLs begin with https://, and the default port is 443.
HTTPS: Verifies the certificate, then establishes an encrypted connection
HTTPS uses the same request-and-response model as HTTP but adds an SSL/TLS security layer. The source material explains that TLS is the newer technology, while “SSL certificate” remains a common term. To understand how it works, the process can be divided into three steps:
- The server provides a certificate:When a browser connects to an HTTPS website, the server sends a digital certificate containing information such as its public key.
- The browser checks the certificate:It confirms that the certificate is valid, was issued by a trusted authority, and matches the domain of the website it is connecting to.
- Encrypted communication is established:Once verification succeeds, the two parties exchange keys and establish a secure connection. Data is encrypted before transmission, then decrypted and processed by the recipient.
This is a conceptual overview. The key point is that certificate verification and encryption work together; simply changing the URL to https:// does not provide protection on its own.
Why do more than just login pages need HTTPS?
The benefits of HTTPS include keeping data confidential and preventing content from being altered in transit. The former protects sensitive information such as passwords and credit card numbers, making it difficult for someone intercepting the data to read it directly. The latter helps ensure that visitors receive the content the server originally sent.
For example, an article that does not require a login may appear to have no confidential data to transmit. Without protection for data in transit, however, an attacker could still inject malicious code during transmission or redirect visitors to a dangerous website. The decision to use HTTPS should therefore not depend solely on whether a page has a password field. Ensuring that content arrives intact is itself a reason to use it.
HTTP and HTTPS: perspectives from across the web
Does using HTTPS guarantee that a website will rank higher?
Not necessarily. In a 2021 article, Semrush described HTTPS as a positive Google ranking signal that could improve the chances of ranking highly, while noting that websites using HTTP could still rank. Research cited in another article found only a moderate correlation between HTTPS and higher rankings; this does not establish that switching to HTTPS causes rankings to rise. These materials are also insufficient to confirm current ranking rules.
What else should you check when switching from HTTP to HTTPS?
Beyond the homepage URL, check whether resources referenced by HTTPS pages, such as images, scripts, and stylesheets, still use HTTP. In 2015, Screaming Frog introduced an insecure content report for use during migrations. However, the report covers only items crawled by the tool, not necessarily everything the browser actually renders, so the report alone cannot establish that nothing has been missed.
Do data protection regulations always require websites to use HTTPS?
There is no blanket answer. A 2021 Semrush article stated that regulations such as the GDPR do not explicitly mandate HTTPS but require appropriate technical measures to protect user data in transit. This does not mean that every website can forgo HTTPS, nor does it establish that a particular website is compliant. Applicable obligations still need to be determined based on the specific circumstances.
References
- HTTP vs. HTTPS: Explaining the Difference & How to Switchwww.semrush.com · 2021-10-20T18:08:00Z — Discusses: Does using HTTPS guarantee that a website will rank higher?; Do data protection regulations always require websites to use HTTPS?
- Screaming Frog SEO Spider Update – Version 3.0www.screamingfrog.co.uk · 2015-02-11T10:20:22+00:00 — Discusses: What else should you check when switching from HTTP to HTTPS?
- What Should You Do If Your Search Rankings Just Won’t Go Up?neilpatel.com · 2017-05-04T15:56:09+00:00 — Discusses: Does using HTTPS guarantee that a website will rank higher?
- What Is HTTPS & How Does It Work? [Explained]www.semrush.com · 2020-07-31T13:00:00Z — Source used in the article above.


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