Where should I start if I want to do SEO myself?

Start by identifying the keywords you want to improve. As a beginner, do not aim too broadly. Pick one main service, list the terms real customers use, try the relevant SEO improvements you learn about, and track those keywords. Gradually expand to other groups to bring the site traffic and value.

Talk to customers and identify their keywords

Speak directly with customers, write down their common questions and find the words they use. Then make initial improvements around those terms: use them more often where relevant, write articles about them, and add internal links. Keep tracking. For a small set of keywords, manual searches may be enough; for a larger set, consider a third-party tool.

Avoid oversized targets at the start. Choose terms you feel confident about and three to five related variants. A manageable set makes the effects of your changes easier to observe.

Optimization does not have to be complicated

I suggest starting with these changes:

• Improve titles and descriptions—the title and meta description people often talk about.
• Add relevant content to existing pages or publish a new article.
• Check indexing in Search Console for pages related to your keywords.
• Add relevant internal links through navigation and links within your articles.

Keep recording and improving

At a consistent frequency—ideally daily—use the same device and location to search for your target terms and record their rankings. Many changes take one or two weeks to show an effect, and daily movement is normal. SEO requires patience.

Try looking at least as far as the fifth results page. Many pages move through a path such as “not found,” then positions 30–100, then 10–30, and finally the top 10. If you only check page one, you may mistakenly assume nothing is working.

Once you achieve results in one or two areas, expand into more keyword groups. Keep optimizing and improving. SEO is a marathon: one or two unsuccessful changes are no reason to stop. The next attempt might be the one that works.