Can two URLs point to the same website?

Yes, two URLs can lead to the same website, but there is a distinction between “two URLs each displaying the same content” and “a secondary URL redirecting to the primary URL.” Google’s redirect documentation explicitly recommends choosing a preferred canonical URL and redirecting the other URLs to it if users can access the same website through multiple URLs. This does not mean that buying more domains will improve rankings, or that a company with two domains must use both for the same website.

First, distinguish between URLs and domains

A URL is the complete address used to access a web page; the domain is the name portion within it. For example, https://example.com/home and https://example.com/ share the same domain but are still different URLs. Google’s documentation also lists cases where a homepage path, subdomain, and www version all lead to the same homepage. So “two URLs” does not necessarily mean two domains were purchased; a single website may simply have multiple entry points.

If the issue arises because a CMS generates multiple URLs for the same page, a Stack Exchange reply recommends addressing it through CMS settings or web server rewrite rules, rather than treating it as a domain-purchasing issue from the outset.

Serving the same site and redirecting are different configurations

• Serving the same website through two domains: Public discussions mention pointing multiple names to the same IP address in DNS. Other replies use cPanel and Apache as examples of mapping two domains to the same website root directory. These settings operate at different levels; pointing to the same IP address does not, by itself, mean a redirect has been set up.
• Redirecting a secondary entry point to the primary one: First choose the URL you want users to reach, then configure a redirect. One Stack Exchange respondent said their clients typically use 301 redirects. That reflects their clients’ experience, not a rule that must be followed in every situation.

If the new URL remains in the address bar after you enter it, identical content alone does not establish that it has redirected to the original URL. As for whether this is called “URL binding,” the supplied material provides no consistent definition of the term. Check what the hosting provider or website-building platform has actually configured.

Choose a primary entry point rather than relying on URL count to improve rankings

Google’s documentation treats a permanent redirect as a signal that the destination should become the canonical URL; different redirect options are available for temporary moves. Before configuring a redirect, decide whether you are consolidating entry points for the long term or making a short-term arrangement, rather than applying the same approach in every case.

For domains that are spelling variants, for example, a Stack Exchange reply notes that they can help people who mistype or misremember a name reach the website. However, redirecting multiple variants to the same page does not in itself increase that page’s reputation or ranking. A forum also claims that identical content will inevitably result in a ban, but that is not grounds for treating every multiple-URL configuration as cheating. Google’s own documentation provides ways to consolidate multiple entry points.

A company’s two domains can also serve different purposes

If the two domains are simply alternative entry points to the same site, you can choose a primary URL as described above. If they serve different purposes, there is no need to force them together. DomainClub user meme shared an example in which domains for the same brand with different extensions were used for the official website and a specific product website, with different templates and layouts. This illustrates a division of purposes, not a ranking guarantee. The key is to first determine whether the two entry points should serve the same content or each have a separate role.