Which SEO podcasts suit different listeners, and what can you learn from them?
When choosing an SEO podcast, start with the problem you want to solve: Search with Candour covers beginner-to-intermediate concepts, while Crawling Mondays and The SEO Show offer practical guidance and case studies. SERP’s Up addresses agency management, and The Search Engine Journal Show and The Authority Hacker Podcast cover a broader range of topics. For different perspectives or help with career challenges, consider The SEO Rant and The SEO Mindset, respectively. The following overview is based on Backlinko’s introduction published on August 21, 2024, and does not reflect the podcasts’ current release schedules.
Beginner-to-intermediate learning: explore a concept in depth or approach it through a marketing context
Search with Candour suits beginner-to-intermediate listeners who want to clarify SEO details. The hosts discuss individual topics in depth with experts. For example, an episode featuring Dana DiTomaso introduces attribution tracking and setting up key events in GA4, with explanations beginners can follow. This describes the episode’s content at the time, not a guarantee that its instructions apply to the current interface.
SERP’s Up covers SEO reporting, ecommerce, and digital marketing, making it suitable for beginners and marketers. Agency owners can choose the Agency Series to learn how to help clients recognize the importance of their services. Rather than focusing on tutorials for individual tools, it more directly addresses service delivery and client relationships.
Practical needs: website audits, internal proposals, and planning from scratch
Crawling Mondays is a video podcast featuring discussions with multiple guests, and its release schedule was not entirely regular at the time. Its episode on auditing large websites shares techniques, tools, and mistakes to avoid. Getting SEO Buy-In discusses the challenges of securing management support and guests’ past mistakes, making it useful for people who need to move SEO initiatives forward.
The SEO Show targets beginner-to-intermediate SEO practitioners, combining agency experience, interviews, and Q&A. Its new-domain experiment provides ongoing updates on completed work and progress, offering a way to observe how a strategy develops from scratch. However, one project’s approach does not mean every website can replicate its results.
Expanding your knowledge: find interviews by topic or look beyond SEO
The Search Engine Journal Show covers multilingual localization, ranking factors, content strategy, and PPC, allowing listeners at different levels to choose episodes according to their needs. According to the original article, the show had more than 300 episodes at the time. A live Q&A with Martin Splitt covered semantic HTML, indexing, and Google Search Console.
The Authority Hacker Podcast combines SEO, digital marketing, and advertising topics, with accompanying blog summaries for episodes at the time. In an interview, Cyrus Shepard draws on his experience as a Google quality rater to explain evaluation criteria and offer SEO advice. This should be treated as a sharing of experience, not Google’s official ranking rules.
Nontechnical learning: distinguish personal opinions from career advice
The SEO Rant suits listeners who want exposure to different perspectives, with informal interviews discussing topics such as women’s participation in SEO and the concept of helpful content. Its focus is on personal opinions and questioning the status quo; guests’ views should not be treated as industry consensus.
The SEO Mindset focuses on confidence, effective communication, and career growth. For example, an episode about sudden drops in rankings and traffic focuses on handling workplace setbacks rather than teaching listeners how to restore rankings. It suits practitioners who want to strengthen their approach to work and their communication skills.
Choosing an SEO podcast: perspectives from across the web
To learn SEO, should you choose a show that explores one topic in depth or covers a wide range of topics?
If you want to spend an episode understanding a specific concept, consider Search with Candour: the hosts typically discuss a single topic in depth with experts, making it suitable for beginner-to-intermediate listeners. If you prefer to switch between topics such as multilingual localization, content strategy, and PPC according to your work needs, The Search Engine Journal Show offers broader coverage, allowing listeners at different levels to choose episodes by topic.
Which shows should you listen to if you need to improve client service or advance internal SEO initiatives?
If your work focuses on agency-client relationships, SERP’s Up’s Agency Series offers business advice, such as how to help clients see your services as indispensable. If your challenge is securing management support for SEO, relevant episodes of Crawling Mondays share guests’ challenges and mistakes. The two address communication with different audiences.
When looking for practical examples, how should you choose between audit content and planning from scratch?
If you already have a large website and want to learn how to identify problems, Crawling Mondays’ audit episodes introduce tools, techniques, and mistakes to avoid. If you want to observe how a strategy for a new website develops, The SEO Show’s new-domain experiment details the work and progress. The former focuses on auditing existing websites, while the latter offers a planning reference based on a single project.
How can you choose a podcast to broaden your perspective beyond technical topics?
To reflect on different positions within the SEO industry, try The SEO Rant’s informal interviews, which include discussions about the concept of helpful content and women’s participation in the industry. These represent guests’ personal opinions. If you are more concerned with your own work and career, The SEO Mindset discusses confidence, communication, and handling workplace setbacks. The two offer different learning focuses.
References
- 8 Remarkable SEO Podcasts to Level Up Your Knowledgebacklinko.com · 2024-08-21T10:43:17-05:00 — Discusses: To learn SEO, should you choose a show that explores one topic in depth or covers a wide range of topics?; Which shows should you listen to if you need to improve client service or advance internal SEO initiatives?
Join the discussion 0 comments
What are you working through? Share a question or experience and let’s find the next step.
No comments yet. Start the conversation.