Do we still need SEO now that AI answers questions?

Yes, for two reasons. First, AI retrieves information from websites, so a site that is difficult to access may have fewer opportunities for AI exposure. Second, a customer who starts with AI does not necessarily finish there. Your brand still needs trustworthy information that people can find.

Your website lets you control your information

A website does more than market your business. Accurate service descriptions, suitable audiences, pricing conditions and contact details all help establish trust. Your site is also a place where you control what you publish to the market. Give up that channel and your brand is left reacting to other people’s information, with less ability to respond, challenge claims or build momentum.

AI creates another entry point for discovery

Brands do not need to panic. AI organizes information for users, changing where they begin looking. That does not automatically undermine your business. Used well, this shift may even give you a chance to overtake SEO competitors you previously struggled to beat.

Reference: Google documentation