How should you choose and plan SEO and GEO services?

When choosing SEO and GEO services, first assess your website’s current condition, your in-house capacity to implement changes, and your goals for the services. Then compare providers’ strategies, case studies, and quotes rather than focusing only on ranking promises or monthly fees. According to awoo’s recommendations published in 2026, businesses without a solid SEO foundation should not shift their resources directly toward GEO. The two can be planned together, but whether to choose an integrated package still depends on the business’s needs and implementation capacity.

Establish who can implement the work before choosing an audit or ongoing consulting

awoo recommends checking two things first: whether the business has staff who can implement the recommendations, and whether its existing SEO foundation is solid. Without implementation staff, even a consultant’s recommendations may be difficult to put into practice. When evaluating a package, ask who will be responsible for writing content, making technical fixes, and publishing content.

• If the problems are not yet clear: Consider a one-time audit covering technical checks, current keyword performance, an AI visibility baseline, and a prioritized list of improvements.
• If you already have a marketing team: Consider SEO consulting to help with keyword strategy, planning key pages, technical recommendations, and reviewing completed work.
• If you already have an SEO foundation: If you want to improve your visibility in AI recommendations, consider GEO consulting to track brand mentions, citations, and gaps in question coverage.

Look for clear explanations of methods and case studies showing conversions

An article by Da Vinci cautions against choosing a company solely on a promise of “guaranteed first-page rankings.” When evaluating providers, ask for specific answers to these questions:

• What do they plan to do? Can they explain their website assessment, content strategy, and site structure changes? Refusing to discuss any methods on the grounds of trade secrets is a warning sign, but that alone does not establish that they are violating any rules.
• What do their case studies demonstrate? Look beyond ranking screenshots to trends in organic traffic growth and whether that traffic led to actual conversions.
• How do they use reports to make adjustments? Do they regularly explain traffic, user behavior, and the improvements planned for the next phase?

Align the scope of work before comparing quotes

awoo’s 2026 article lists these indicative fees: NT$10,000–50,000 for a one-time SEO/GEO audit; NT$35,000–80,000 per month for SEO consulting; NT$25,000–60,000 or more per month for GEO consulting; and NT$64,000–160,000 per month for integrated consulting. These ranges come from a single provider’s article and are not standardized rates. Actual quotes vary depending on industry competitiveness, website size, and the number of items being tracked.

A service that only adjusts on-site tags cannot be compared on total price alone with one that includes content planning, technical fixes, and AI visibility tracking. Ask providers to break down the costs of content, technical work, tracking, and meetings, and confirm the deliverables for each.

Planning them together does not mean one provider must handle both

awoo advocates planning SEO and GEO together and warns that using separate providers may create conflicts—for example, one provider might establish a key page while the other adds articles that compete with it. This is a provider’s planning recommendation, not a platform rule, and it does not mean an integrated package is necessarily more effective. If multiple providers share the work, jointly agree on key pages, keywords, and the strategy for addressing questions in advance to avoid working at cross-purposes.