Bing Traffic Deserves Attention, but That Does Not Justify a Major Increase in SEO Spending

Bing should not be dismissed simply because it has fewer users than Google, but deserving attention is not the same as warranting substantial additional optimization resources. The supplied material supports recognizing the value of Bing traffic, but lacks sufficient cost and performance comparisons to show that every website should invest more. If the question is whether a website should also consider Bing SEO, it is worth considering; if the question is whether to keep using Bing as a personal search tool, that conclusion does not directly apply.

Google’s Larger Scale Does Not Make Other Visitors Worthless

In a public discussion, one participant argued that appearing in Google’s search results was enough. Another offered a different perspective: even if Bing brought in only 10% of traffic, they would want those visitors to spend money on their own website rather than a competitor’s.

The “10%” here is a hypothetical scenario, not a measured share of a website’s traffic, much less evidence that Bing traffic necessarily generates revenue. It highlights two distinct questions: how large a search engine is overall, and whether the visitors it brings have value for a particular website. The first cannot answer the second on its own.

Historical Market Share Shows Past Scale, Not What Today’s Budget Should Be

A 2020 Ahrefs article cited global market share estimates of 91.38% for Google and 2.69% for Bing—roughly 34 Google searches for every Bing search. The author argued on that basis that Bing still deserved attention.

These figures illustrate the difference in scale at the time, but they cannot be treated as current market shares or translated into how much traffic your website will receive. The material provides no performance comparisons for specific markets, industries, or websites, so it supports neither “ignore Bing entirely” nor “allocate SEO budgets in proportion to market share.”

Gaps for Individual Keywords Are Only Leads Worth Exploring

On Warrior Forum, Mark Singletary said he had temporarily returned to Google but still wanted to try Bing again because he had seen gaps in ads and web pages for some keywords. He also mentioned his preference for Microsoft.

This is a personal observation and an expression of willingness to use the service, not a universally applicable optimization rule. In particular, because the comments cover both ads and web pages, they cannot be recast as “Bing organic search is less competitive” or “SEO investment is more likely to be profitable.”

Distinguish Between Retaining Traffic and Investing More

• Whether to ignore Bing: The material offers reasons not to dismiss it based on scale alone.
• Whether to increase optimization resources: The available information contains no data on additional work hours, costs, or results, so it cannot settle the question for a particular website.
• Whether to continue personal use: Forum comments about pausing use and trying again cannot be treated as a record of success or failure in website SEO investment.

These materials therefore offer stronger support for “keeping Bing open for evaluation” than for “increasing investment across the board.” Bridging that gap still requires evidence about the website’s own traffic and return on investment.