How to Choose a Technical SEO Agency: Comparing Candidates for Audits, Ecommerce, and Enterprise Needs

You can narrow down technical SEO agencies by the type of problem you need to solve: Webris for website audits, Orainti for international ecommerce, and Salt.agency for large enterprise websites. For local brands and large marketing campaigns, the original article recommends Thrive and SmartSites, respectively. The following summary is based on a 2023 article published on neilpatel.com. It is a historical shortlist, not a statement of current services or a guarantee of results. The article was compiled by the NP Digital team and includes its own company among the recommendations, so it is not an independent review.

Identify the problem first: Do you need an audit or content architecture planning?

The original article lists multilingual tags, redirect chains, indexing, speed, and JavaScript SEO as issues that may require expert help. When choosing an agency, first distinguish technical obstacles from content organization needs.

• Webris: The article highlights technical SEO audits and conversion-focused user experience as its strengths, making it a candidate for an initial review of website structure. The author also recommends it for websites just starting out, but cites the search rankings of its articles as supporting evidence; this does not guarantee client results.
• NP Digital: Its focus is more on technical content architecture planning, with the article describing how it helps clients through content clusters. This differs from simply identifying error pages, and its self-recommendation should also be taken into account.

Match international ecommerce and large websites to the level of complexity

• Orainti: The original article recommends it for international ecommerce brands, positioning its services around technical and strategic SEO. That focus may be a closer fit if the issues involve multilingual websites, product and category page rankings, or duplicate content.
• Salt.agency: It is listed as an enterprise technical SEO option. The original article’s rationale is that large websites may have complex technical problems requiring a team experienced in similar situations—not that a website’s size alone makes any particular agency the right fit.

Local businesses and large campaigns need different service scopes

• Thrive: The original article positions it as an option for local brands, also offering local SEO, digital marketing, and link building. It proposes short- and long-term plans after a technical audit, covering speed, structured data, and backlink analysis.
• SmartSites: The original article recommends it for large marketing campaigns. Specific technical services include analysis of speed, sitemaps, compatibility, and structured data, as well as identifying and fixing issues according to best practices. Its positioning for large campaigns does not mean it suits every project.

For reporting, data, or AI, examine the specific services

• StraightNorth: The original article highlights reporting as a reason for its recommendation. It also mentions indexing and usability audits, speed optimization, and improving search engine access, but the supplied material includes no sample reports.
• WebFX: Its focus is on data-driven work and customized audits, covering speed, 404 error pages, and sitemap issues. The article also notes that it is not exclusively a technical SEO agency.
• ROAST: The original article emphasizes technical innovation. Specific services include technical audits, domain infrastructure management, reporting, and analytics, with services tailored to business goals.
• Onely: At the time, the article described Angular SEO, link audits, and structured data services. Its AI-related recommendation concerned a readiness audit for Google Search Generative Experience as it existed that year; it should not be treated as a comparison of current AI search services.