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Total: 2 answers · Choosing keywords
They can be. The question is whether those keywords can bring real customers. Your website's job is to attract customers, so satisfying their needs and winning business matters more than search volume. Volume is only a reference point.
Start with the services you want to sell and the questions customers ask before buying. Then check demand, competition and the right page for each need. The highest-volume term is not necessarily the best fit.