What’s on your mind today?
A website. Now what?
One question at a time.
Identify barriers in user journeys and improve inquiries, bookings or purchases.
63 articles found
A ranking is only an opportunity to be seen. First check whether the keyword reflects a buying need. Then look at clicks, whether the page builds trust, and how easy it is to contact you.
2025.01.12Start with the needs generating impressions and clicks, the pages people visit, and the relevant inquiries that result. Site-wide average position or total traffic can provide clues, but cannot deter…
2023.07.19Start with the services you want to sell and the questions customers ask before buying. Then check demand, competition and the right page for each need. The highest-volume term is not necessarily the…
2023.06.07