What’s on your mind today?
A website. Now what?
One question at a time.
Connect website and marketing work with business goals through ecommerce, advertising, user experience, teamwork and meaningful measurement.
49 articles found
Integrated marketing is not about being on every channel. It means using a shared brand focus and business goals to define the roles of content, search,…
2026.11.13Email marketing cannot be dismissed as useless across the board. If you already have a list of people willing to keep receiving information, can provide…
2026.11.13Match your website to your business model. Explore practical priorities for boutique products, large online catalogs and service brands without building everything at once.
2026.11.09
Brand image, sales functionality and attracting visitors are different website goals. Match your budget and KPIs to the outcome you need, and improve the site in stages.
2026.11.07
No. The real test is whether your website feels fast and smooth to the people using it. Focus on their experience instead of chasing a perfect test score.
2026.10.25
Organic search traffic comes from unpaid search results; advertising traffic comes from paid placements. They differ in investment, speed and operating rhythm. Both should be judged by whether they r…
2025.04.02A ranking is only an opportunity to be seen. First check whether the keyword reflects a buying need. Then look at clicks, whether the page builds trust, and how easy it is to contact you.
2025.01.12First identify which traffic source, pages and queries declined, and make sure tracking still works. Do not look at total traffic alone and immediately blame SEO rankings.
2023.09.11Start with the needs generating impressions and clicks, the pages people visit, and the relevant inquiries that result. Site-wide average position or total traffic can provide clues, but cannot deter…
2023.07.19