Conversion rates

Identify barriers in user journeys and improve inquiries, bookings or purchases.

70 articles found

Growth & conversion

How can bands get gig bookings through their websites?

For bands seeking gig bookings through their websites, the key is to help organizers find them, assess their suitability, and easily make an inquiry :…

2026.11.14

Building a website

When Should You Redesign Your Website?

When a website has multiple problems with navigation, finding information, mobile usability or conversion performance, and fixing a few details is no longer…

2026.11.14

Building a website

What are single-page websites best suited for, and what are their pros and cons?

Single-page websites are well suited to short-term events, single-product promotions, concise brand presentations, and directing visitors from social media…

2026.11.13

Building a website

How should you design and build a one-page website? Define its purpose first, then plan the content and how to build it

Start by clarifying the purpose of your one-page website and how much content it needs. Then plan the visitor journey, write the copy, choose how to build…

2026.11.13

Growth & conversion

How to Use a Marketing Funnel: Fill Page Gaps at Each Stage, Then Build a Conversion Path

When using a marketing funnel to improve a website, the key is to provide pages that match visitors’ needs for awareness, comparison, and action, then guide…

2026.11.13

Growth & conversion

Is Email Marketing No Longer Useful? When Is It Still Worth Investing In?

Email marketing cannot be dismissed as useless across the board. If you already have a list of people willing to keep receiving information, can provide…

2026.11.13

SEO & search

Are low-volume keywords still worth targeting?

They can be. The question is whether they can bring you real customers. Search volume is a reference point; meeting a customer's needs and winning their business is the goal.

2026.10.26

Growth & conversion

Why do I have keyword rankings but no customers?

A ranking is only an opportunity to be seen. First check whether the keyword reflects a buying need. Then look at clicks, whether the page builds trust, and how easy it is to contact you.

2025.01.12

Growth & conversion

Which SEO metrics should a business owner look at first?

Start with the needs generating impressions and clicks, the pages people visit, and the relevant inquiries that result. Site-wide average position or total traffic can provide clues, but cannot deter…

2023.07.19

SEO & search

How do I choose SEO keywords that can bring customers?

Start with the services you want to sell and the questions customers ask before buying. Then check demand, competition and the right page for each need. The highest-volume term is not necessarily the…

2023.06.07